Comments on: Poor People Are The Ones Clicking On Ads?

By: Christmas Gue

Christmas Gue — Sat, 06 Sep 2008 11:45:47 +0000

Hi here. I liked you rpinters, they are so comprehensive and make me think over this issue

By: Hannes Johnson

Hannes Johnson — Tue, 01 Jul 2008 21:50:58 +0000

@seo: Well, no… but they’re probably thinking about “income below average” or something like that…

By: seo

seo — Tue, 01 Jul 2008 12:33:07 +0000

I would not consider a person poor if they can afford a computer and Internet access.

By: Tyler Ingram

Tyler Ingram — Sun, 06 Apr 2008 14:56:19 +0000

Sounds interesting that lower income people click ads because they don’t know their ads? Guess the less educated portion is what drives this huh?

It’s why it’s good to colour your ads the same way your links are coloured so you can increase the likelyhood someone will click on a textlink ad huh?

By: Angie

Angie — Wed, 19 Mar 2008 12:34:33 +0000

In general, it seems like the research is saying that ad blindness is more common in those who are educated. Still, one has to wonder if it is not just a matter of well-crafted, well-worded ads. Most AdWords advertisers are small business owners without the funds to do appropriate market research to ensure they are using the terms and hooks to snare their target audience.

By: Hannes Johnson

Hannes Johnson — Tue, 18 Mar 2008 23:47:24 +0000

Good point. Yeah, as a product owner you can just offer an affiliate program and let the affiliates worry about paying for clicks ;)

But affiliates can also look at this as an incentive to create their own products – to make sure they’re getting their money’s worth from their advertisements.

By: The User

The User — Tue, 18 Mar 2008 20:07:54 +0000

I just look at this as another reason that more companies will move towards CPA.

Obviously, some products are very relevant to those with lower incomes, but if I’m a premium brand a lot of the visitors will be out of my target market. With CPA you really don’t care who is being sent to you, you’re just paying for the visitors who actually buy (or signup, or whatever).

By: Hannes Johnson

Hannes Johnson — Sun, 09 Mar 2008 22:57:46 +0000

@Dan Florin: Yes, exactly – as an advertiser you have to take that into considerations – are you always paying for clicks from valuable prospects? Some AdWords advertisers make sure that their ad looks like an ad for a product people have to pay for…

By: Dan Florin

Dan Florin — Sun, 09 Mar 2008 08:49:04 +0000

more then 70% people that click the ads don’t have a clue they are ads.

By: Craig Klein

Craig Klein — Thu, 06 Mar 2008 04:21:46 +0000

Some people have more time than money, some have more money than time.